What is creativity for you?
Creativity for me is equal to progress and renewal. If we don’t dare to think in different ways than previously, we will be stuck in the same place forever. To be creative is to be brave, and to use what you have learnt in the past to create a better future.
How does the MidSweden Chamber of Commerce approach creativity, and why is it important?
The MidSweden Chamber of Commerce was founded in 1913, and today our base is our 300 or so member companies. They are of different shapes, sizes and industries, and are continually evolving as the world changes. So if the Chamber of Commerce is to fulfill its mission to help businesses and improve conditions for doing business in our region, we also have to evolve and look at the world in a new way. We get inspired when we meet and share ideas with our members, the people behind the brands, and that helps to foster creativity in our own organisation.
What made you decide to sponsor Creative Business?
Inspiration boosts creativity. We hope that all our speakers during the day will awaken something in our audience, something that triggers them be brave, creative and contribute to the development of our region.