What is creativity for you?
Creativity is life. It runs through everything like a surge of energy and it can be implemented in absolutely anything.
How does Stum approach creativity, and why is it important?
For us, creativity is our life blood, without it we wouldn’t exist.
In the start of any project we have a creative brain storm where we run free, where no idea is too crazy or impossible. We start with the obvious and work our way out from there. When we feel we’ve gone far enough we back track and pick up ideas along the way.
What made you decide to sponsor Creative Business?
We dove in head first at the first mention of the event. The format and the speakers make up a really engaging event. The combination of creativity and business is also something we believe in and something that will become increasingly important in the future.